Graphic design is the design of a product. It is important for businesses to reflect the idea and values of the brand through visuals, so graphic design is in high demand. The product can be anything from an Instagram picture to a full-fledged branding.
A graphic designer is a commercial artist, and the task of his “pictures” is to sell products: for example, courses, apps, clothes or bank services.
Tools and tools of graphic design
- Composition
- Color and shape
- Styling and décor
Graphic design trends
- Unusual typography
- Monochrome
- Broken composition and irregular forms
- Primitive geometry
- 3D
Why is the visual aspect of a product important?
Design is informative: it tells the customer what the product or service is about. It saves time because design uses visual categories – colors, shapes, perspective, composition – rather than words.
The outside of the product is the first thing a potential customer sees, so the bet is on capturing their attention. The picture is perceived instantly, because the brain doesn’t expend any effort in recognizing signs, that is, in reading.
Naturally, in terms of speed of perception, it is difficult for text on a website to compete with graphic website design.
Naturally, in terms of speed of perception, it is difficult for text on a website to compete with graphic website design.
The design, among other things, has helped attract a mass audience to personal computers and the Internet. Interface and frontend design have evolved to make it easier for people to interact with both technology and the World Wide Web.
Design simplifies communication between the brand and the consumer. The artist puts the idea into a visual image, which in turn communicates the information, associations and feelings associated with the brand to customers.
What does a graphic designer do?
Graphics is a two-dimensional image made up of lines, geometric and arbitrary shapes. Therefore, graphic design is directly related to drawing objects by hand on the plane.
The graphic designer’s tasks depend on the field in which he works. If it is the media, he makes out websites and social networks, and if the company produces something – is engaged in packaging, corporate identity and logo.
Areas of work of the graphic designer
Graphic design is close to illustration, but it is not the same. The illustration accompanies a story, such as an article or a video clip, and the design is like wrapping an existing product in a package. The designer’s job is to deliver value and sell, while the illustrator’s job is to engage the user in reading or viewing.
Illustrations indirectly influence the profit: for example, the more interesting a magazine’s visuals are, the longer its pages are viewed by the reader, and this increases the cost of advertising this site. The design, on the other hand, aims to sell the magazine as a physical object, here and now.